Shake Shack Finds New “Home” At Kerry Center
20th August, 2019, Shanghai — Burger lovers clear your agendas, because Shake Shack is back! After a passionate response from the Xintiandi community during the January launch in Shanghai that included a three-hour opening line, No. 1 position on Dianping, and thousands of ShackBurgers served for the first time in mainland China, Shake Shack is opening its second location at Jing’an Kerry Center this year.
Shake Shack will create a one-of-a kind “home” for the Kerry Center community, even before the restaurant opens. Construction is kicking off with an art mural by Judy Kai – an upcoming local talent – inspired by the translation of Kerry Center in Chinese as the word “home”. The mural depicts elements of the urban lifestyle of those who call Shanghai home including friends gathering, dating, yoga, skateboarding, jogging, graffiti, picnic, and dog walking, and incorporates elements of Shake Shack’s brand icons as Shake Shack prepares to make Kerry Center its new home in the city.
Shake Shack Shanghai, Jingan Kerry Center Store Construction Hoarding (partial close-up)
Shake Shack has curated a global “Creative Community”, working with artists in cities all around the world. When preparing for the launch in Shanghai, Shake Shack teamed up with Shanghainese artist Bruce Cui to create an art installation displaying Chinese characters “侬好”, Shanghainese for “Hello”, as Shake Shack prepared to say hello to the city for the first time.
Each Shake Shack is a mirror of its community and a fun, lively community gathering place in each neighborhood that it calls home. Through the community event “SHACK TRACK & FIELD” in June this year, featuring the setup of Shack stations on the “Pride Run” route, Shake Shack joined the annual ShanghaiPride celebration in support of the LGBTQ+ community. Shake Shack is committed to providing equal opportunities for success, and fostering a culture of diversity, inclusion and empowerment to ensure that Shake Shack is a great place to eat and work.
In keeping with its mission to Stand For Something Good®, Shake Shack intends to work with local purveyors and producers to create a special and unique menu for the Kerry Center community. Stay tuned for more details as NYC’s burger brand brings their burger style to Kerry Center.
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones), all natural cage-free chicken, spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations), and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand For Something Good, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 80 locations in 18 U.S. States and the District of Columbia, and more than 80 international locations including London, Istanbul, Dubai, Tokyo, Moscow, Seoul, Hong Kong, Shanghai, Singapore, Mexico, and more.
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